The Leader in Auto Aftermarket Products & Accessories

Cequent to Show “new-to-market" Products in Largest AAPEX Exhibit for the Company




(SOLON, OH- October 10, 2011) - Cequent Consumer Products is excited to announce it will debut a variety of new products and have increased booth space this year to showcase these innovative products at the 2011 Automotive Aftermarket Product Expo (AAPEX). Cequent Consumer Products is an annual exhibitor at this conference which is the largest global products show for the automotive aftermarket industry. The show is held in Las Vegas, NV November 1- 3, 2011.  Cequent is the recognized leader in towing and cargo’s management products with multiple industry leading brands and will have a prominent display at the AAPEX show in booth # 3616.

The display is multi-level and will include vehicles that will be loaded with products from Cequent’s industry leading brands. New this year, will be multiple video flat screen displays that include a brand video about Cequent Consumer and its products. “We have made a significant investment in our AAPEX exhibit this year so that our innovative, “new-to-market” products command the attention they deserve,” said Francis Bernart, Vice President of Marketing, Cequent Consumer Products. “This demonstrates why we continue to lead the industry in providing innovative and high quality products that meet our customer’s expectations.”

“Our booth is a must see for retail buyers and automotive industry professionals attending the AAPEX show,” said Cynthia Eubank, Director of Marketing and New Product Development. Eubank plans Cequent’s AAPEX show exhibit each year. “Our commitment to innovation, quality, and reliability extends to our new line of Marine tie downs under a new brand, Reese PowerSports™.  Whether hauling a boat, wave runner, or jet ski, boaters should do so with the peace of mind that only comes with using the industry leader in cargo securing,” Eubank said.  Reese PowerSports features Gunwale, Transom and Bow tie-downs.

A large focus of the booth will be interior and exterior cargo organizers. “We are adding to our extensive line of Highland On-the-Go and On-the-Go Select vehicle organizers with “new-to-market” products that focus on lifestyle specific storage and organization needs.  Our exciting new products will be shown in use, in one of our vehicles in the booth.  We are sure people will love the new Cleanliness Caddy, Toy Center, Umbrella & Snowbrush Holder, and U-Venture Cargo Box for the rooftop just to mention a few!” said Jennifer Moore, Product Manager.

Reese Towpower®, the most recognized of Cequent’s brands, will unveil a new to market truck rack system and new lighted hitch covers including USA flag and Skull that will be main attractions. Another primary focus will be the REESE Towpower® “Tested Tough” SureLok® Steering Wheel Locks that represent the latest in anti-theft technology. The various locks feature square key designs and thousands of combinations, that eliminate lock picking and key issues. 

A multiple AAPEX award winning company, Cequent Consumer Products has entered the Reese Towpower Echelon™- RF (Radio Frequency) Proportional Brake Controller into the 2011 New Product Showcase competition for “Best New Innovative Product.” The New product showcase is one of the most noted attractions at AAPEX- a great way to debut the Echelon- RF to the industry.  “The Echelon – RF gives users the flexibility to choose and change which vehicle to pull a trailer with by just moving the control unit to another towing vehicle,” said Jerry Corless, Product Manager.  It also eliminates having to wire a brake controller into a vehicle and drilling holes for mounting. This is the first product of its kind to be manufactured and will be available in early 2012.

With innovative new products being the theme of the booth for Cequent; Washdrops, the Revolutionary No-hose, No-rinse Wash & Shine solution, will be shown. Marie Booyens, who is the Director of International Business, looks forward to welcoming International customers to the booth. “AAPEX is a great time to welcome international buyers and introduce them to our product lines,” said Booyens.  “Expanding the reach of our products globally is one of our top priorities.”

Additionally, select products from Cequent Consumer Product’s 2011 catalogs will be on display at the booth. Product managers, sales associates and members of the management team will be at the booth to greet buyers, and to promote their product lines. The company is also running a Facebook promotion for AAPEX attendees who can enter to win $100 gift cards and autographed memorabilia from a NASCAR Champion when they “like” Reese Towpower and Highland Product on Facebook. Details are available on the Reese Towpower and Highland Product Facebook wall promotional pages called “AAPEX Fan Page”.

Products pictured will be displayed at the Cequent Consumer Products AAPEX booth: U-Venture™ Cargo Box, Cleanliness Caddy and the Umbrella and Snow Brush Holder; Reese PowerSports™  tie downs featuring Gunwale and Transom; Skull and USA Flag Lighted Hitch Covers; Reese Towpower® “Tested Tough” SureLok® Steering Wheel Locks; and Washdrops® - the No-Hose, No-Rinse wash and shine solution from Highland®.




Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer products for the automotive aftermarket industry. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in today’s market including superior-quality towing and hitch systems, trailer components and accessories, as well as electrical, brake, cargo carrying and rack systems for cars and trucks. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Highland, Rola, Fulton, and Bulldog. Cequent Consumer Products is part of the Recreational Accessories business segment of TriMas Corporation headquartered in Bloomfield Hills, Michigan.   Visit

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For more information contact:
Cequent Consumer Products
Shannon Ketvertes
Communications Manager
O- (440) 519-8066
M- (440)  264-3968

29000-2 Aurora Rd.
· Solon, OH· 44139 ·








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