The Leader in Auto Aftermarket Products & Accessories

CEQUENT CONSUMER PRODUCTS SIGNS DEAL TO SPONSOR NASCAR'S BRAD KESELOWSKI RACING IN 2012

02-Nov-2011

          

FOR IMMEDIATE RELEASE
November 2, 2011

CEQUENT CONSUMER PRODUCTS EXPANDS NASCAR RACE TEAM SPONSORSHIPS FOR 2012;
SIGNS DEAL TO SPONSOR BRAD KESELOWSKI RACING
  NASCAR CAMPING WORLD TRUCK SERIES SEASON WITH DRIVER PARKER KLIGERMAN

Las Vegas, NV – Cequent Consumer Products (CCP) and Brad Keselowski Racing (BKR) announced today, a multi-year sponsorship deal that CCP will be a major sponsor for the entire 2012 NASCAR Camping World Truck Series season for BKR and the No. 29 RAM team with driver Parker Kligerman, who will be returning for a second year as a Penske Racing development driver with BKR. The announcement was made at a joint media conference today during Automotive Industry week in Las Vegas, NV at the AAPEX/SEMA show which Cequent attends as an exhibitor each year.

Cequent’s sponsorship of Keselowski and BKR, includes primary sponsorship for 15 Truck Series races in 2013 and 18 Truck Series races in 2014.  The races will be split between the sister companies Cequent Consumer Products and Cequent Performance Products, both divisions of the Cequent Group owned by TriMas Corporation of Bloomfield Hills, MI.  Cequent is the leading designer, manufacturer and marketer of towing, hitch systems and related automotive accessories. 

“We are excited to form a new alliance in the world of NASCAR racing with the Brad Keselowski Racing organization,” said Francis Bernart, VP Marketing, Cequent Consumer Products. “This new relationship with BKR will help us generate new business, increase exposure of our brands Reese Towpower® and Highland® and will benefit our national retail partners to help drive business.”

The partnership with BKR is the first NASCAR team sponsorship endeavor for Cequent Performance, Cequent Consumer Products is a first year sponsor of JTG Daughertry Racing and Bobby Labonte in the NASCAR Sprint Cup Series and recently announced continued sponsorship of team JTG for 2012, further expanding brand awareness into the NASCAR community.

Additionally announced in the news conference, Cooper Standard, which specializes in body sealing systems, fluid handling systems and anti-vibration systems for the automotive industry, will join BKR for a second year, but will now become the other primary sponsor for the no 29 RAM team along with Cequent. Cooper Standard first worked with BKR in 2011 for three races.
"This is a historic day for Brad Keselowski Racing and I have a great deal of personal pride in making this announcement," said team owner Brad Keselowski. "To have both Cequent and Cooper Standard join our program in such a significant way provides us with the platform to compete for the championship in the NASCAR Camping World Truck Series.” 

Copper standard and the Cequent companies will each take one-half of the 2012 races.  Both companies will also receive partnership assets, entitlements, and benefits throughout the season, including exposure via Keselowski personally in both NASCAR Sprint Cup Series and Nationwide Series competition for Penske Racing. 

For more information, please visit www.CequentConsumerProducts.com or www.bradracing.com. 

ABOUT CEQUENT CONSUMER PRODUCTS:
Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer products for the automotive aftermarket industry. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in today’s market including superior-quality towing and hitch systems, trailer components and accessories, as well as electrical, brake, cargo carrying and rack systems for cars and trucks. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Highland, Rola, Fulton, and Bulldog. Cequent Consumer Products is part of the Recreational Accessories business segment of TriMas Corporation headquartered in Bloomfield Hills, Michigan.  Visit www.CequentConsumerProducts.com

Follow us:
/ReeseTowpower    /HighlandProduct

 

ABOUT BRAD KESELOWSKI RACING
Based in Mooresville, North Carolina and led by NASCAR Sprint Cup and Nationwide Series driver Brad Keselowski, Brad Keselowski Racing (BKR) fields the No. 29 RAM in the NASCAR Camping World Truck Series. BKR, with the aim to provide young talented drivers the opportunity to improve their skills with a professional, competitive team, has also fielded entries in the ARCA Series and other developmental motorsport series. For more information, please visit www.bradracing.com.

 

MEDIA CONTACTS:

Cequent Consumer Products
Shannon Ketvertes
Sketvertes@cequentgroup.com
O- (440) 519-8066
M-(440) 264-3968

Brad Keselowski Racing
Tony Caponigro
tc@sportsmanagementnetwork.com
(248) 462-1949

  

29000-2 Aurora Rd. Solon, OH 44139 · www.CequentConsumerProducts.com 


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