The Leader in Auto Aftermarket Products & Accessories

InterBike Expo


Cequent Consumer Products first year Exhibitors at The International Bicycling ExPo-
 debuts new To market product and showcases the Sportwing™
hitch Mounted Bike Racks

For Immediate Release

Solon, OH (August 25, 2011) – Cequent Consumer Products, Inc., the industry leading designer, manufacturer and marketer of innovative consumer products for the automotive aftermarket industry, will be featuring the SportWing™ Bike Racks at the annual International Bicycling Expo (Interbike) held at the Sands Convention Center in Las Vegas, Nevada September 14-16th. Cequent Consumer Products is a first year exhibitor at this cycling industry trade show that brings together thousands of cycling industry related manufacturers, brands and retailers.

 “We are looking forward to exhibiting at Interbike this year.  Our focus on cargo management products and specifically bike racks has intensified for our company and we are excited about the new innovative products that we are bringing to the market,” said Jennifer Moore, Product Manager, Cequent Consumer Products. “Our focus on family friendly, easy to use bike racks is unique to the bike rack category.  We are thrilled to show our bike racks to the cycling and retail industry and to talk about how the SportWing™ fits any bike like no other rack can do!”

The SportWing™ Bike Rack holds bikes securely by the wheels (not the frame) and are the ultimate solution for all bike frames (from traditional to extreme frame designs) and all bike sizes (from kids to adults). The adjustable support strap provides instant adjustability for any size and style bike. Available in two and four bike versions, the SportWing™ Bike Racks are a great choice for any cyclist, especially families. No more trying to force the bike frame onto a standard rack! 

The SportWing™ Bike Rack received rave reviews from consumers when it was shown at Cequent Consumer Products booth at Michigan International Speedway at the Heluva Good! Sour Cream Dips 400 NASCAR Sprint Cup race mid-June. Consumers loved the easy accessibility with the hitch mount and were amazed at how easy it was to get the bike on and off the rack.  SportWing™ Bike Racks are available in both Reese® CarryPower and Highland® brands.  They are available at WalMart® and other retail locations nationwide.

Other exciting products will be on display at the Cequent Consumer Products booth #30086 at the Interbike show.
The booth will be located on the street level by the new exhibitors near the demo areas.   

Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer products for the automotive aftermarket industry. For more than 85 years, Cequent Consumer products are some of the most dependable products manufactured today including superior-quality towing and hitch systems, trailer components and accessories, as well as electrical, brake, cargo carrying and rack systems for cars and trucks. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Highland, Rola, Fulton, and Bulldog. Cequent Consumer Products is part of the Recreational Accessories business segment of TriMas Corporation headquartered in Bloomfield Hills, Michigan.

About Interbike
Interbike – Is the leading annual Bicycle Industry Expo that brings together more than 1,100 cycling-related brands and approximately 24,000  attendees mostly top manufacturers, retailers, cycling industry advocates.  For more information visit:

Follow Cequent Consumer Products Highland Products brand:

Cequent Consumer Products
Shannon Ketvertes
(440) 519-8066


29000-2 Aurora Rd. · Solon, OH· 44139 ·




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