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Cequent Sponsors NASCAR's Brad Keselowski’s Checkered Flag Foundation Cycling Event




For Immediate Release

MOORESVILLE, N.C. (May 11, 2012) –Cequent Consumer Products announces support of US Veterans this Memorial Day by sponsoring the Brad Keselowski Checkered Flag Foundation (CFF) Memorial Day Social Bike Ride & Celebrity Trike Challenge presented by Discount Tire. Cequent has kicked off its sponsorship with a web promotion to WIN a SportWING™ bike carrier, sold by its brands Reese Carry Power and Highland products. The event is May 28 in Mooresville, North Carolina and will host cyclists from around the region for a giant Memorial Day celebration. Proceeds from the event benefit CFF and its mission to support those who served this country.

Cequent is a first year sponsor of Brad Keselowski Racing with Reese Towpower, its number one brand for towing products, accessories with massive retail reach.  A cycling event like this, provides Cequent an ideal audience to introduce its line of bike carriers. The universal hitch mounted SportWing™ bike rack fits ALL bikes ANY size, ANY style with a two or four bike rack option that retails between $80-$180. The SportWING is easy to adjust and holds bikes by the wheel - easy on, easy off for secure transport. Cequent is giving away a SportWING to announce the sponsorship of the Memorial Day Social Bike Ride & Celebrity Trike Challenge. Visit to enter now through June 8, 2012.

Keselowski, says his cycling event is geared toward a wide audience with the importance of the Memorial Day holiday in mind. "When you think of Memorial Day, you think of a day you spend remembering those who have made great sacrifices for us to do what we like to do, which in my case is driving a race car," Keselowski said. "I can't think of a better way to spend the day than by spending it with my family and friends celebrating our nation's heroes for a worthwhile cause."

Reese Carry Power and Highland SportWING will also sponsor their NASCAR driver, Brad Keselowski Racing’s, Parker Kligerman and his four-person team in the Celebrity Trike Challenge. The team will be wearing the official SportWING jerseys.
“Thank you to Cequent Consumer Products for supporting me both on and off the race track! I am proud and excited to represent CCP’s quality brands: Reese Carry Power and Highland SportWING at Brad Keselowski’s Checkered Flag Foundation Memorial Day celebrity bike challenge,” said Kligerman.

Highlights of the Memorial Day event:
• A 20, 50 and 100-kilometer social bike ride
• Celebrity Trike Challenge with local businesses taking on NASCAR teams on big-boy tricycles in head-to-head competition
• An all-Keselowski driver autograph session with (Bob, Brian and Brad) with a special-event themed hero card available.
• Other NASCAR celebs like Penske driver, Parker Kligerman, will be on hand for the trike challenge and autograph session.
• Event, theme: "Remembering Our Heroes," will conclude with a dinner and live entertainment
• A silent auction full of collectible memorabilia ranging from drivers' suits and sheet metal to autographed rock guitars to fully stocked gift baskets from national and local merchants. Cequent Consumer Products has donated a nice prize package of products for the silent auction including a SportWING bike carrier. Cequent's prize package is valued at $400.

Sponsorship for the event includes: Discount Tire, ESP Guitars, Carlisle, Cooper Standard, Lionel, Reese Carry Power & Highland SportWING™, Pacific Health Labs and Miller Lite. For more information on the event visit

CATCH REESE AT THE TRACK- Cequent sponsors Brad Keselowski on the track with the Reese Towpower brand, the number one brand in towing products and accessories. Keselowski will drive the #19 Reese Towpower RAM in the Camping World Truck Series on August 22nd at Bristol Motor Speedway in Bristol, TN. Reese Towpower is also a primary sponsor of Keselowski’s Camping World Truck Series No. 29 team with driver, Parker Kligerman. Sponsorship races include: April 21st – Kansas Speedway, June 8th – Texas Motor Speedway, July 14th – Iowa Speedway, July 21st – Chicagoland Speedway, September 29th – Las Vegas Motor Speedway.

About Cequent Consumer Products
Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing,  cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Rola, Fulton, Bulldog and Laitner. Cequent Consumer Products is part of the Cequent North America business unit of TriMas Corporation headquartered in Bloomfield Hills, Michigan.  Visit

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About the Brad Keselowski Checkered Flag Foundation:
Brad Keselowski's Checkered Flag Foundation is a 501(c)(3) non-profit charitable organization that supports those who have sacrificed for us, including military, veterans, wounded warriors, first responders and their families, among others. For more information on CFF, including race forms, online registration and more, visit

Media Contacts:

Cequent Consumer Products

Shannon Ketvertes
Communications Manager
29000-2 Aurora Rd.
Solon, OH 44139
Office: 440.519.8066
Mobile: 440.264.3968

Checkered Flag Foundation

Andrea Ross
380 Performance Dr.
Mooresville, NC 28115 


29000-2 Aurora Rd. Solon, OH 44139 ·


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