The Leader in Auto Aftermarket Products & Accessories

Team gets word Jordan is Cancer Free



For Immediate Release


CHARLOTTE, N.C. (July 8, 2011) - - Cequent Consumer Products,  DKMS, Bobby Labonte and the JTG Daugherty Racing team has seen first hand the power of what a great partnership can do – it can save lives and encourage thousands of people to support a lifesaving cause.   The exciting word spread pretty quickly that six-year-old Jordan Jemsek returned home this week to Charlotte from Washington D.C. cancer free.  She had been in D.C. since February for a bone marrow transplant and recovery and her battle against Acute Myeloblastic Leukemia (AML)  is now over.

“Jordan left me a message for me and it’s awesome to know the transplant worked,” Labonte said. “It’s an incredible story that we were a small part of during the sequence of events that led to her being cancer free.”  The story of Jordan’s homecoming was also covered by the media in Charlotte July 7th.

Cequent Consumer Products is proudly sponsoring 2000 NASCAR Sprint Cup Series Champion Bobby Labonte and Team JTG this year with brands Reese Towpower and Highland featured on Labonte’s  No. 47 car. Cequent gave DKMS, the world’s largest bone marrow donor center, the back panel of the Reese Towpower/Highland car for Cequent sponsored races. Jordan’s picture was on the Reese car at the Bud Shootout in the preseason race at Daytona International Speedway to encourage fans to “getswabbed” and register to be a bone marrow donor and a possible match for Jordan.

“Look at the good that comes out of doing good things for others,” said Francis Bernart, Vice President of Marketing, Cequent Consumer Products.  All of our efforts, prayers and well wishes paid off with the best outcome possible from all of this, Jordan’s life was saved and she will go on to live cancer free.”

Jemsek’s story came to light after JTG team member Joey McCarthy told team about Jordan’s story.  He had read about it in the Charlotte Observer and has a child Jordan’s age.  

“Not only was I excited to hear about Jordan’s homecoming, but I was equally excited to know that she will now be able to resume the life she deserves as a six-year-old girl,” McCarthy said. “I couldn’t be happier.”

Besides the publicity of on the Reese Towpower car panel, Jordan’s story was featured on SPEED and  Labonte and his team visited Jemsek at Presbyterian Hemby Children's Hospital before the start of the race season.  The visit compelled the team to work with DKMS, Reese Towpower and Synder’s-Lance, Inc. to help spread the word about Jordan’s need for a bone marrow donor.

Race fans and the public rallied with outpouring support and thousands of potential bone marrow  donors registered over from all around the US. Cequent Consumer Products and DKMS recently teamed up in May for three lifesaving events during NASCAR Sprint Cup Series ALL -STAR WEEK in Charlotte, NC to provide the public an opportunity to get swabbed and save a potential life by registering to become a bone marrow donor at a two day event at the NASCAR Hall of Fame and at another event at the Michael Waltrip Racing Fan Fest.

To help other Leukemia patients in need of a bone marrow transplant a match must be found for each patient. Visit  for information on how to become a bone marrow donor.

About Cequent Consumer Products:
Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer products for the automotive aftermarket industry. For more than 85 years, Cequent Consumer products are some of the most dependable products manufactured today including superior-quality towing and hitch systems, trailer components and accessories, as well as electrical, brake, cargo carrying and rack systems for cars and trucks. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Highland, Rola, Fulton, and Bulldog. Cequent Consumer Products is part of the Recreational Accessories business segment of TriMas Corporation headquartered in Bloomfield Hills, Michigan.

Visit us:

Shannon Ketvertes
Communications Manager
Cequent Consumer Products
Cell 440-264-3968

Jennifer  Chapple
Public Relations Director for JTG Daugherty Racing 
7201 Caldwell Road
Harrisburg, NC  28075
 (704) 507-8809


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