The Leader in Auto Aftermarket Products & Accessories

AutoZone Awards Cequent Consumer Products as a Top Vendor





For Immediate Release

MEMPHIS, Tenn., April 18, 2012 Cequent Consumer Products, the Leading designer, manufacturer and marketer of innovative consumer products for the automotive aftermarket industry, was awarded as a top vendor by retail partner, AutoZone Inc. earlier this month at the AutoZone Vendor Summit 2012, held in Memphis, Tenn. AutoZone is a leading retailer and distributor of auto parts and accessories and one of Cequent’s many leading national retail partners.   

Cequent was honored with The WITTDTJR (What It Takes To Do The Job Right) Award given to suppliers as recognition for taking the initiative to make sure AutoZone has the right parts and information to complete the job and meet/exceed customers’ expectations. Cequent Consumer Products also won the WITTDTJR award in 2010.

“We are honored to accept this award on behalf of the entire organization of Cequent Consumer Products," said Pat Anderson, National Account Manager, Cequent Consumer Products. "Joe Risch, AutoZone Director of Merchandising, really said it best: The AutoZone organization understands the importance of team and really wanted us to thank the entire Cequent Organization for helping to make the retail program with AutoZone a success," Anderson said.  

Cequent provides a complete line of towing & cargo management products to AutoZone. In addition, AutoZone also carries unique vehicle accessory items including steering wheel locks, lighted emblems, hitch covers and interior vehicle accessory items distributed by Cequent Consumer Products.

Cequent Consumer Products was also awarded by AutoZone with “The Extra Miler Award” in 2007. This award recognizes suppliers who have demonstrated above and beyond efforts with AutoZone and its customers. AutoZone said “Extra Miler” suppliers set the standard for innovative thinking, category management skills, quality merchandise and commitment to AutoZone and the retailer’s customers.

“I’m a firm believer that it takes a team effort to get the job done right!” said Diane Yagl, VMI/CPFR Analyst, Cequent Consumer Products. “You need to communicate often and work together with all of your internal and external customers to drive positive end results and it’s evident here at CCP that it works.”

Read the Official release from
AutoZone here.

Pictured left to right: 
Mark Finestone – AutoZone, Senior VP Merchandising
Ken Klein – AutoZone, VP Merchandising
John Aleva – Cequent, President
Pat Anderson – Cequent, National Account Manager
Diane Yagl – Cequent, VMI/CPFR Analyst
Bill Rhodes – AutoZone, President/CEO


About Cequent Consumer Products
Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing,  cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Rola, Fulton, Bulldog and Laitner. Cequent Consumer Products is part of the Cequent North America business unit of TriMas Corporation headquartered in Bloomfield Hills, Michigan.  Visit

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About AutoZone:
As of February 11, 2012, AutoZone sells auto and light truck parts, chemicals and accessories through 4,580 AutoZone stores in 48 U.S. states plus the District of Columbia and Puerto Rico and 287 stores in Mexico.  AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the United States. Each store carries an extensive product line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured automotive hard parts, maintenance items, accessories, and non-automotive products.

Media Contact:
Cequent Consumer Products
Shannon Ketvertes
Communications Manager
29000-2 Aurora Rd.
Solon, OH 44139
Office: 440.519.8066
Mobile: 440.264.3968

29000-2 Aurora Rd. Solon, OH 44139 ·


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