The Leader in Auto Aftermarket Products & Accessories

Cequent Consumer Products Acquires Laitner Brush Company




Acquisition Will Expand Cequent’s Product Lines and Customer Base 

For Immediate Release

SOLON, OH - March 1, 2012 – Cequent Consumer Products, a leading automotive aftermarket products company, announced today that it has acquired Laitner Brush Company and will gain control of the brush company’s business from product design to distribution. This strategic move will enhance Cequent’s already impressive product catalog by adding a brush line, while opening new markets and supporting distribution of Laitner brushes with Cequent’s strong retail partners, among other benefits.

“The purchase of Laitner Brush will broaden our product offering and allow us to expand our channels served,” said John Aleva, President of Cequent Consumer Products. “Laitner’s business model is a natural fit within our organization and we welcome Laitner’s employees to our Cequent Consumer Products’ family.”

Laitner Brush Company, headquartered in Traverse City, Michigan, is a niche designer, manufacturer and supplier of cleaning products for the home/hardware, automotive aftermarket and household products markets. Laitner Brush has been making brushes since 1855.

“This combination will allow us to better serve the needs of our customers by providing a superior product portfolio, as well as enhanced design, innovation and overall customer service,” commented John Kolarevic, President of Laitner Brush. “We are excited about the opportunity to partner with Cequent Consumer Products in our efforts to accelerate growth and further support our customers.”

Cequent Consumer Products is owned by TriMas Corporation, a diversified manufacturer of engineered and applied products, and is part of the Cequent North America business segment. Laitner Brush was purchased for an undisclosed amount February 17, 2012, at which time Laitner became part of Cequent Consumer Products.

# # #

  About Cequent Consumer Products
Cequent Consumer Products, Inc, is the industry's leading designer, manufacturer and marketer of innovative consumer products for the automotive aftermarket industry. For more than 85 years, Cequent Consumer Products, located in Solon, Ohio, has produced some of the most dependable products in today’s market including superior-quality towing and hitch systems, trailer components and accessories, as well as electrical, brake, cargo carrying and rack systems for cars and trucks. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Highland, Rola, Fulton, and Bulldog. Cequent Consumer Products is part of the Recreational Accessories business segment of TriMas Corporation headquartered in Bloomfield Hills, Michigan.  Visit CequentConsumerProducts.comProudly named in the Cleveland Plain Dealer as one of Northeast Ohio's top work places.

About Laitner
Founded in 1855, Laitner Brush Company produces several lines of cleaning brushes for automotive, janitorial and consumer hardware markets. Located in Traverse, Michigan, Laitner is rich in tradition, history and proudly makes all their brushes in the U.S.A.

Media Contacts:

Cequent Consumer Products                                 
Shannon Ketvertes
Communications Manager
29000-2 Aurora Rd.
Solon, OH 44139
Office: 440.519.8066
Mobile: 440.264.3968

29000-2 Aurora Rd. Solon, OH 44139  ·




Enewsletter Signup
Facebook Promos


Washdrops Awarded Mr. Dad Seal of Approval

Mr. Dad, America’s leading authority on successful fatherhood, has selected Washdrops for its ..

Cequent Consumer Products Offers Tips on Winter Car Care

It’s not too late to winterize your car and give it the care it needs during the colder months..

©2017 Horizon Global. All Rights Reserved.
Google PlusTwitterFacebookYouTube