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Cequent Consumer Products teams up with Ohio Technical College for NASCAR Display


Ohio Technical College creates branded Airbrushed Auto Hood for Washdrops®
Eye-catching hood - a main attraction for HIGHLAND'S Washdrops display at
Michigan International Speedway NASCAR race weekend June 17-19th

Solon, OH (March 23, 2011)- Cequent Consumer Products and The Ohio Technical College (OTC) are collaborating to create a custom painted car hood for Cequent brand HIGHLAND's new easy clean car care product, Washdrops®. An ounce of the environmentally- friendly car wash solution Washdrops, is added to a gallon of water and requires - no rinse, no hose for a beautiful shine. Instructors of the Custom Paint and Graphics program at OTC are using their artistic talents to create a hood for this unique product that will become part of an eye-catching display for Washdrops during NASCAR race weekend at Michigan International Speedway (MIS) June 17- 19th. part of Cequent's new sponsorship of NASCAR Sprint Cup Series team, JTG Daugherty Racing. Cequent and OTC are both thriving organizations in Northeast Ohio that are committed to automotive industry - one educating future auto technicians and the other, a leader in the automotive aftermarket parts industry.

"This awesome custom painted hood is going to help us draw a lot of attention to the Washdrops demonstration," Said Marie T. Booyens, Washdrops Product Manager. "We hope it catches the attention of race fans so they will want to try Washdrops themselves on the hood to see how easy it is to wash and shine any vehicle streak-free without a hose."

Cequent brands Highland and Reese Towpower - both leaders, in the automotive aftermarket parts industry are first year sponsors of JTG Daugherty Racing and the #47 Toyota Camry driven by 2000 NASCAR Sprint Cup Series champion Bobby Labonte. The Cequent brands are planning an elaborate interactive display area for Michigan race weekend in June and will also feature: many other Highland and Reese Towpower products, a prize wheel, giveaways, a chance to win future race tickets, and a photo booth where fans can take their picture as a race car driver next to the #47 backdrop. Highland and Reese Towpower are sponsoring the #47 during these NASCAR races: February 12th, Shootout at Daytona International Speedway, FL.; May 21st All STAR Race at Charlotte Motor Speedway, NC; June19th Michigan International Speedway and August 7th Pocono Raceway, PA .

Is a new effective and environmentally friendly way to wash a vehicle that requires no rinse no hose and leaves a beautiful shine every time. Washdrops is a car care product of the HIGHLAND brand. Founded in 1945, Highland is a leading brand of Cequent Consumer Products, Inc., recognized as a leading manufacturer, importer and distributor of a large spectrum of cargo management, vehicle protection and cargo securing products sold at leading retailers nationwide. Visit and 

Ohio Technical College (OTC): is a private, proprietary technical school in Cleveland, OH dedicated to providing premier technical training in the world of modern mechanics for more than 40 years and is an Accrediting Commission of Career Schools and Colleges (ACCSC) college. OTC offers programs in Automotive, Diesel, Auto-Diesel, Collision Repair, Classic Car Restoration, High Performance and Racing, Welding and PowerSport Technology as well as specialization in BMW, Alternative Fuel Vehicles, Custom Bike Building, Custom Paint and Graphics, and Power Generator Systems. OTC and its PowerSport Institute branch campus encompass nearly 800,000 sq. feet of classroom and workshop space and draws students from all over the United States.
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Media Contact:

Cequent Consumer Products
Shannon Ketvertes

 Ohio Technical College
 1374 E. 51st St. Cleveland, Ohio, 44103
 800.322.7000 ext. 163

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