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Cequent Expands Vehicle Floor Protection Category with Posh Pile

21-Dec-2012

                                  

CEQUENT EXPANDS VEHICLE FLOOR PROTECTION CATEGORY; BECOMES DISTRIBUTOR FOR POSH PILE ULTIMATE LUXURY FLOOR MATS  

 FOR IMMEDIATE RELEASE

(SOLON, OH – December 5, 2012) – Automotive Aftermarket products leader, Cequent Consumer Products has announced that it will distribute Posh Pile™ Floor Mats by Highland®.  This partnership opportunity provides Cequent with an additional line of high quality, affordable, luxury floor mat options for retailers that can be displayed in stores.  Cequent currently sells Highland Custom Fit mats- a heavy-duty, OEM quality rubber mat line under a special order program that provides a precise fit for vehicles by make and model.  Highland is a leading brand in the automotive aftermarket for vehicle protection, cargo management and cargo securing products.

 Posh Pile Universal Fit Mats are available in both carpet and rubber styles. The carpet style mats include 5TH Avenue™ Ultimate Luxury Mats, and Pacific Coast Highway™ Superior Mats and come with a five year and two year warranty respectively. These UV and stain resistant mats feature high quality, non-skid, waterproof backing with a superior woven edge and premium long wearing nylon heel pads. They are available in black, gray and tan.

Weather Fortress™ heads up the rubber style mat category with synthetic and premium options that come with a two or five  year warranty also.  These mats are made up of 100% synthetic rubber and can be trimmed to offer a precise fit, plus protection from sun, rain, sand, snow and feature anti-skid rubber spikes to prevent them from sliding. A large raised lip keeps spills and liquids off of your carpet. Weather Fortress mats withstand the harshest conditions while providing style at an affordable cost.

For more information visit our website floor mat section.

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 ABOUT CEQUENT CONSUMER PRODUCTS:
Cequent Consumer Products, Inc. located in Solon, Ohio, is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing, cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Aqua-Clear, Laitner, Harper, Rola, Fulton and Bulldog. Cequent Consumer Products is part of the Cequent Americas business unit of TriMas Corporation.  Visit
http://www.CequentConsumerProducts.com. 

 Media Contact:
Shannon Ketvertes
Communications Manager
Cequent Consumer Products
sketvertes@cequentgroup.com
ph 440.519.8066


29000-2 Aurora Rd. · Solon, OH· 44139 · www.CequentConsumerProducts.com

 


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