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Cequent Introduces 2013 Product Catalog For Laitner Cleaning Tools Brand





(SOLON, OH – December 3, 2012) – Laitner, a Cequent Consumer Products brand of award-winning “quality cleaning tools™” is excited to announce a new product catalog for 2013 revealing Laitner’s bold new look. The catalog was published in October in time for distribution at the annual Automotive Aftermarket Product Expo (AAPEX) Show in Las Vegas October 30- November 1, 2012. The AAPEX show was Cequent’s industry debut for the newly branded Laitner line of quality cleaning tools™ for the housewares, hardware and automotive market.

A great deal of planning went into producing the new Laitner catalog including the creation of a new logo, and branding. The catalog also features new photography of the products and a reorganization of product categories including: 
Push Brooms, Handles, Upright Brooms, Mops, Housewares, Dust Pans, Squeegees, Utility Brushes, Car Washing Tools and Soft Goods.    
The back of the catalog cover features the #29 Brad Keselowski Racing Laitner RAM that ran in the NASCAR Camping World Truck Series in July 2012 at Chicagoland Speedway.   Cequent Consumer Products has a three year partnership with BKR racing and used this race to debut the new logo for Laitner on the hood and rear panel of the #29 truck. 

The catalog was printed and is available online as a download on The catalog is primarily used for retail ordering as Cequent does not sell its products direct.

A new Facebook page for Laitner was also launched as a part of the new branding initiative as well as new product packaging that makes it easy for consumers to shop. A new web and mobile site is currently being developed for Laitner. 
Laitner has been making cleaning products since 1885 and became part of Cequent Consumer Products family of brands in February 2012 when Cequent acquired the business to expand its product offerings to its retailers.

Visit       LaitnerProducts                                                                                         


(2013 Laitner catalog front and back covers)     Download the full catalog here

Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing, cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Aqua-Clear, Laitner, Rola, Fulton and Bulldog. Cequent Consumer Products is part of the Cequent Americas business unit of TriMas Corporation headquartered in Bloomfield Hills, Michigan. Visit

Media Contact:
Shannon Ketvertes
Communications Manager
ph 440.519.8066                                  
                                                                        29000-2 Aurora Rd. · Solon, OH· 44139 ·

Reese Lock

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