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Laitner Receives Innovation Award for Brooms and Brushes

02-Aug-2012

                                 

            

LAITNER QUALITY CLEANING TOOLS RECEIVES INNOVATION AWARD FOR ITS BROOMS AND BRUSHES PRODUCT LINE

FOR IMMEDIATE RELEASE

(SOLON, OH – August 2, 2012) – Laitner, a Cequent Consumer Products brand of quality cleaning tools, is a 2012 Innovation Award winner in the Brooms & Brushes category by Home Improvement Executive Magazine.  This industry news and networking publication for the home improvement industry, awarded Laitner second place in the Brooms & Brushes category.  

“It’s an honor to be recognized by the home improvement industry for innovative products,”said John Kolarevic, National Sales Director Cequent Consumer Products, Laitner Brand.  “We will continue to drive innovation in our product development as we introduce new Laitner products to our retail partners.”

Cequent Consumer Products also ran a full page ad next to the announcement. The ad promoted the Laitner FlexSweep™, a light weight, unbreakable and easy to navigate outdoor push broom. This new FlexSweep™ broom will outperform any other broom on the market and makes cleaning up the outdoors much easier. 

In July, the new logo for Laitner debuted on the hood and rear panel of the #29 NASCAR World Camping Series Truck driven by Parker Kligerman of Brad Keselowski Racing at Chicagoland Speedway.   Laitner has been in business since 1885 and was acquired by Cequent Consumer Products and became part of the family of brands for Cequent in February 2012. 

Visit Lainter.com to see a video featuring the FlexSweep™ broom and NASCAR drivers Parker Kligerman and Brad Keselowski. Follow Laitner on Facebook to win prizes
  LaitnerProducts

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About Laitner
Product excellence and Quality Cleaning Tools is a Laitner tradition.  It originated with the creation of the Laitner Brush Company in 1855, and has been carried on through multiple generations of employees who have made quality and personal craftsmanship a way of life.  Laitner is now a brand of Cequent Consumer Products of Solon, Ohio, a leading automotive aftermarket products company, since its acquisition in 2012. Cequent will continue producing and innovating Quality Cleaning Tools, while expanding distribution to reach more retailers and consumers. Visit www.Laitner.com

Laitner/Cequent Consumer Products Contact:
Shannon Ketvertes, Communications Manager
sketvertes@cequentgroup.com
ph 440.519.8066

 


29000-2 Aurora Rd. · Solon, OH· 44139 · www.CequentConsumerProducts.com


Reese Lock

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