The Leader in Auto Aftermarket Products & Accessories

New Vehicle Organizers for 2012 gets positive reviews from the Automotive Industry at AAPEX Show





(SOLON, OH- November 21, 2011) – Cequent Consumer Products, Inc. (CCP), recognized as a leading manufacturer, importer and distributor of a large spectrum of towing products, cargo management, securing and vehicle protection products is bringing nine new vehicle organizers to market in 2012.  CCP’s cargo organizing products, sold under the brands Highland and Reese Carry Power, debuted at the Automotive Aftermarket Product Expo (AAPEX) in Las Vegas, NV November 1- 3, 2011. The interior organizer product line received a lot of attention and interest from attendees of the show that included retail buyers and automotive industry professionals.

CCP made the interior organizers a focal point of the at the leading industry show for automotive products, a show Cequent attends annually.  Buyers and auto industry professionals couldn’t help but inquire about Cequent’s grand display of products.   The new organizers were prominently displayed in an SUV parked in the booth.

“We are adding to our line of Highland On-the-Go and On-the-Go Select vehicle organizers with “new-to-market” products that focus on lifestyle specific storage and organization needs,” said Jennifer Moore, CCP Product Manager. “Our booth highlighted an extensive variety of organizers that can be used during the everyday commute or for family vacations.  These new products were so well received – people truly could relate to the products and how they would use them in their vehicles!”

Next year, nine new organizers will be added to Highland’s existing line of vehicle organizers - many which are already available in fine retail stores and are also sold under the brand Reese Carry Power.  The new organizers include several for everyday items including, a snow brush and umbrella holder, gadget caddies for electronics and cell phones,  a fold away pet bowl and a toy organizer for the floor.  All of these new organizers were designed with the busy motorist in mind - for the daily commuter and the weekend road tripper. 

Motorists don’t have to wait until these new products come out to get organized on-the-go! Several organizers are already in stores including a Trunk Organizer that comes with 3 reusable, mobile storage bags and a bumper cover, and the Office en Route with hidden laptop storage perfect for the busy professional.  There is even an organizer for the family pet called the Pet Parent Traveler that comes with a detachable seat cover and holds bowls, leashes, bags, towels and more.  An organizer every parent should have is the Back Seat Activity Center- perfect for keeping the kids busy on road trips. This organizer holds complete gaming systems, and keeps them hidden when not in use with a latch system. It also comes with a detachable trash bag, and fits perfectly in the backseat as a divider. All the games, toys, books and activities to keep your kids occupied in the car can now be organized. No more searching for things, lost pieces or parts – it is all together inside the Back Seat Activity Center. 

Highland On-The-Go vehicle organizers are available at fine retailers nationwide where Highland and Reese Carry Power products are sold. Visit for a complete list of our retail partners.  If you are a retailer interested in carrying these products please contact

New for 2012, early 2013 pictured here are: The No-Spill Trash Bin, Vehicle Toy Center, Cleanliness Caddy, Umbrella & Snow Brush Holder, Driver’s Cell Phone Caddy, Gadget Caddy, Fold-Away Pet Bowl,  Cup Holder Organizer, Back Seat CATCH-ALL.


In stores now pictured here are:  Trunk Organizer, Office en Route, Pet Parent Traveler, Back Seat Activity Center


Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer products for the automotive aftermarket industry. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in today’s market including superior-quality towing and hitch systems, trailer components and accessories, as well as electrical, brake, cargo carrying and rack systems for cars and trucks. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Highland, Rola, Fulton, and Bulldog. Cequent Consumer Products is part of the Recreational Accessories business segment of TriMas Corporation headquartered in Bloomfield Hills, Michigan.  

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For more information contact:
Cequent Consumer Products
Shannon Ketvertes
O- (440) 519-8066
M-(440) 264-3968
                                                         29000-2 Aurora Rd. · Solon, OH· 44139 ·


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