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Reese Towpower & Highland enter the world of NASCAR Racing

08-Mar-2011

Cequent Consumer Products brands, Reese® Towpower and Highland® are first year sponsors of an exciting partnership that will help the Reese and Highland brands gain lots of exposure through the exciting fast pace sport of NASCAR racing.

Reese Towpower and Highland are among the new 2011 sponsors of JTG Daugherty Racing team. JTG owns the No. 47 Sprint Cup Toyota Camry driven by 2000 NASCAR Sprint Cup Series champion Bobby Labonte. Exposure with the entire racing industry and with NASCAR fans is an ideal market for Cequent Consumer whose Reese Towpower is the leading brand for towing products and accessries and Highland brand is an industry leader in cargo management and vehicle protection products.


You can catch the Reese Towpower car on the track at the following races:

  • Budweiser Shootout Saturday February 12 at Daytona International Speedway
  • The All-Star Race Saturday May 21 at Charlotte Motor Speedway
  • The Pennsylvania 500 Sunday August 7 at Pocono Raceway

Click here for the complete NASCAR Schedule http://www.nascar.com/races/cup/

Click on thumbnail images below, to see larger images:


A New Partnership Blossoms

Through the relationship with JTG, Cequent Consumer Products announced a partnership with DKMS, the world's largest bone marrow donor center in the world to promote bone marrow testing and awareness. Reese Towpower and Highland gave DKMS advertising space on the No. 47 car for the races that they were a sponsor of. Team JTG first reached out to the Cequent brands for support in helping a local six-year-old girl named Jordan, find a match for bone marrow. The team had read about Jordan's battle with Acute Myeloblastic Leukemia in the local paper and wanted to help. Jordan's only chance to survive was finding a matching bone marrow donor.

The partnership has been a tremendous success.



The affects of putting the bone marrow donor information website, getswabbed.org, and Jordan's picture on the back panel of the Reese Towpower car and the media covering Jordan's story could be an important factor in a recent bone marrow match being located for Jordan. Click here for updates to Jordan's story. Jordan is recovering from a bone marrow transplant. "

Camera crews accompanied JTG, Bobby and the team to film the visit for NASCAR RACE HUB a show on SPEED Channel. Click here http://multimedia.foxsports.com/m/video/36967577/nascar-race-hub-jordan-jemsek.htm

In addition to the coverage on Speed Channel, the story was picked up by Foxsports.com and also appeared as a feature story on the home page of MSN.com. http://msn.foxsports.com/nascar/story/Bobby-Labonte-JTG-Daugherty-Racing-try-to-raise-awareness-of-childs-case-020811

As a result of all the publicity, thousands turned out to "get swabbed" for bone marrow testing and others registered for swabbing kits online though getswabbed.org

Reese Towpower and partner DKMS are planning many more promotional events including All Star week in Charlotte, NC in May. Visit www.getswabbed.org for more about bone marrow testing.

For More Information

About the sponsoring Cequent Brands Reese Towpower and Highland:

Reese Towpower® is the most trusted, highly recognized brand in the towing industry and is the leader in technology that has set the standard for today's most advanced towing products.

Highland® is the leader in cargo management and vehicle protection products. Highland® products help customers safely load, anchor, secure, tow, carry, trailer and organize cargo.

Visit our website www.cequent-cpi.com

Facebook.com/Reesetowpower
Facebook.com/highlandproduct
Twitter.com/Reesetowpower
Twitter.com/highlandproduct

JTG Daugherty Racing www.jtgdaughertyracing.com JTG on Facebook http://www.facebook.com/pages/JTG-Daugherty-Racing-Fan-Page/101009886634914

Follow our driver Bobby Labonte on Facebook Twitter

Visit DKMS at www.getswabbed.org for information on registering for a bone marrow testing kit. http://www.facebook.com/DKMSAmericas http://twitter.com/dkmsamericas


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