The Leader in Auto Aftermarket Products & Accessories

Reese Towpower Hosts NASCAR Driver Autograph Events At Kansas City O'Reilly Stores

12-Apr-2012

     

REESE TOWPOWER HOSTS  NASCAR DRIVER AUTOGRAPH EVENTS AT TWO
KANSAS CITY AREA O’REILLY AUTO PARTS STORES DURING RACE WEEKEND 
TO CELEBRATE NEW RETAIL PARTNERSHIP

 For Immediate Release

SOLON, OH – April 12, 2012 – Reese Towpower® the number one brand in hitches, towing and towing accessory products, is thrilled to announce two autograph sessions with Reese’s sponsored NASCAR drivers, champion Bobby Labonte of JTG Daugherty Racing and Parker Kligerman of Brad Keselowski Racing.  NASCAR Fans are invited to come to the events being held at two O’Reilly Auto Parts store locations in the Kansas City, KS area to celebrate Reese Towpower’s new retail partnership with O’Reilly. 

At the events, Reese Towpower will be holding a drawing for NASCAR tickets to the Kansas City race. Other give-a-ways include: promotional items featuring Labonte and Kligerman, as well as O’Reilly store gift cards and products from the sponsor, Reese Towpower and Highland. To keep the crowd entertained, Kansas City country music radio station, KFKF, will be at both autograph sessions broadcasting the best from today’s county music. 

“When two strong organizations team up to have an event like the one we are planning for fans, you know it is going to be a good time so come out and meet Bobby, Parker, enter to win stuff and get your Reese Towpower products at O’Reilly,”  said Shannon Ketvertes, Communications Manager, Cequent Consumer Products. “We are looking forward to meeting NASCAR fans again and are thrilled that our new retail partner O’Reilly can join us for all the NASCAR fun both on and off the track in Kansas City!”

The Autograph Event Schedule is:  

Parker Kligerman
NASCAR Camping World Truck Series driver of the No. 29 Reese Towpower & Highland RAM
Bobby Labonte
2000 NASCAR Champion & 
driver of the No. 47 Reese Towpower & Highland Toyota Camry
When: Friday April 20th
Event time: 6-8 pm
Autographs: 6:30-7:30 pm
Location:  O’Reilly Auto Parts 
735 East Front St. 
Bonner Springs, KS 66012 
When: Saturday April 21st
Event time:
2-4 pm
Autographs:
2:30-3:30 pm
Location:
O’Reilly Auto Parts
6136 Nieman Rd.
Shawnee, KS 66203
  

 O’Reilly Auto Parts started selling Reese Towpower  products online and at stores in January 2012 and will join Reese on Labonte’s #47 Camry and Kligerman’s #29 RAM for Kansas City race weekend as follows:

  • April 21st – SFP 250 - No. 29 Reese Towpower RAM with driver Parker Kligerman of Brad Keselowski
    Racing in the Camping World Truck Series
  • April 22 - STP 400 – No. 47 Reese Towpower Toyota Camry with JTG Daugherty Racing’s Bobby Labonte, 
    Sprint Cup race. 

Reese Towpower also featured Labonte and Kligerman on the cover of NASCAR Pole Position Magazine and in a towing products ad in the April 2012 Kansas City edition. Fans can find 20,000 FREE copies of Pole Position Magazine throughout Kansas City at: Walmart, Blockbuster, CVS, Conoco Phillips, Kmart, Price Chopper, and Sears. Reese Towpower is a second year sponsor of NASCAR teams.
                                                                                                         ###

ABOUT CEQUENT CONSUMER PRODUCTS
Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing,  cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Rola, Fulton, Bulldog and Laitner. Cequent Consumer Products is part of the Cequent North America business unit of TriMas Corporation headquartered in Bloomfield Hills, Michigan. Visit http://www.cequentconsumerproducts.com
Follow us:    ReeseTowpower  @ReeseTowpower    
                    HighlandProduct  @HighlandProduct     
CequentConsumerProd

 ABOUT O’REILLY
O’Reilly Automotive, Inc. is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional installer markets. Visit www.OreillyAuto.com.

ABOUT BRAD KESELOWSKI RACING
Based in Mooresville, North Carolina and led by NASCAR Sprint Cup and Nationwide Series driver Brad Keselowski, Brad Keselowski Racing (BKR) fields the No. 29 RAM in the NASCAR Camping World Truck Series. BKR, with the aim to provide young talented drivers the opportunity to improve their skills with a professional, competitive team, has also fielded entries in the ARCA Series and other developmental motorsport series. For more information, please visit www.bradracing.com.

ABOUT JTG DAUGHERTY RACING: 
JTG Daugherty Racing is a thriving NASCAR Sprint Cup Series operation owned by husband and wife team Jodi and Tad Geschickter along with five-time NBA All-Star and ESPN television analyst Brad Daugherty. JTG Daugherty Racing entered full-time NASCAR Sprint Series competition during the 2009 season after competing 14 years in the NASCAR Nationwide Series and winning races. Based in Harrisburg, N.C., the team returns to the pinnacle of the sport for their fourth year. 2000 NASCAR Sprint Cup Series champion Bobby Labonte returns at the wheel for his second season with the team looking to add to his 21 victories, 115 top-five and 201 top-10 finishes. For more information, please visit jtgdaughertyracing.com.                                                                  

Media Contact:
Cequent Consumer Products
Shannon Ketvertes
Communications Manager
Office: 440.519.8066
Email: Sketvertes@cequentgroup.com               
                                                                               

                                      29000-2 Aurora Rd. Solon, OH 44139 • www.CequentConsumerProducts.com      

 


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