The Leader in Auto Aftermarket Products & Accessories

Reese Towpower Wireless Brake Control Echelon-RF to change towing industry

26-Sep-2011

      

TWO TIME AAPEX AWARD WINNING PRODUCT LEADER RETURNS TO COMPETITION WITH INDUSTRY CHANGING, INNOVATIVE WIRELESS BRAKE CONTROLLER FOR TRAILERS,
DEBUTS ECHELON- RF AT LARGEST AUTOMOTIVE AFTERMARKET PRODUCT EXPO

FOR IMMEDIATE RELEASE

(SOLON, OH- September 22, 2011) - Cequent Consumer Products announces it will debut a new wireless product from Reese Towpower® called the Echelon-RF, (Radio Frequency) Proportional Brake Controller that will eliminate the need to wire a brake controller into vehicle when pulling a trailer and controlling the trailer brakes. This product eliminates any installation, of vehicle brake controller wiring and dash mounting. The Echelon-RF is up for a Best New Product Award for “Innovation” at the Annual Automotive Aftermarket Product Exposition (AAPEX) in November. AAPEX is the largest global conference for the Automotive Aftermarket Industry held annually in Las Vegas, NV November 1- 3rd.

To use, simply plug in The Echelon – RF into the 12 volt outlet in the vehicle to operate the trailer mounted proportional brake controller.  Features true proportional trailer braking forward or reverse, suitable for use on any trailer with 6 brakes or less, adjusts to varying terrain as you drive. The Echelon-RF is usable on 5th Wheel and Gooseneck applications which will require specific mounting steps.

“The Echelon – RF gives a user the flexibility to choose and change which vehicle to pull a trailer with by just moving the control unit to another towing vehicle,” said Jerry Corless, Product Manager, Cequent Consumer Products.  “This product now makes it possible to change which vehicle is going to pull the trailer without the hassle of wiring a brake controller into a vehicle or drilling holes for mounting brackets ever again.”

This is the first product of its kind to be manufactured, and provides the smooth proportional braking power and performance that today’s racecar and RV enthusiast expect, while handling the commercial needs of the landscape and construction industries.  The Echelon – RF will be available to retailers first quarter 2012.

Already a previous two time AAPEX award winner for products and packaging, Cequent Consumer Products entered The Echelon- RF in the 2011 AAPEX New Product Showcase competition for “Best New Innovative Product.” The New product showcase is one of the most high-visibility attractions at AAPEX which will be a great way to debut the Echelon- RF to industry buyers.  This year, for the first time, buyers who are pre-registered for AAPEX will have the opportunity to vote for their favorite products online beginning in October. Winners will be announced at AAPEX. Cequent Consumer Products won last year for Lighted Hitch Covers and Lighted Logoed Emblems 

Cequent Consumer Products has a 20 x 90 exhibit space at booth # 3616. This year marks the largest product display area at AAPEX ever planned for Cequent Consumer Products.  Also new this year, Cequent Consumer Products will showcase a wide variety of new to market, innovative products that buyers have never seen before. Additionally, select products from Cequent Consumer Product’s 2011 catalogs will be on display at the booth. 

 


Pictured: The Echelon - RF by Reese Towpower®      Pictured: Packaging Echelon - RF                                                              

                                       Watch the Echelon - RF videos in our blog click here

ABOUT CEQUENT CONSUMER PRODUCTS:

Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer products for the automotive aftermarket industry. For more than 85 years, Cequent Consumer products are some of the most dependable products manufactured today including superior-quality towing and hitch systems, trailer components and accessories, as well as electrical, brake, cargo carrying and rack systems for cars and trucks. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Highland, Rola, Fulton, and Bulldog. Cequent Consumer Products is part of the Recreational Accessories business segment of TriMas Corporation headquartered in Bloomfield Hills, Michigan.  

Visit http://www.cequentconsumerproducts.com

For more information on AAPEX visit http://www.aapexshow.com
View our AAPEX AWARDS here

Follow us:

/ReeseTowpower

/HighlandProduct

 For more information contact:
Cequent Consumer Products
Shannon Ketvertes
Sketvertes@cequentgroup.com
O- (440) 519-8066
M-(440) 264-3968


     29000-2 Aurora Rd. · Solon, OH· 44139 · www.CequentConsumerProducts.com


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