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Cequent Consumer Products Gives Back

Giving back to the community has always been an important value at our company and a growing interest to our generous employees who continue to reach out to help people. The ways in which we give back varies and mainly is done through our partnerships or through causes that our employees support and feel strongly about.  Here is a look at some of the organizations we support, our community involvement efforts and our partnerships.

About UH's Rainbow Babies & Children’s Hospital
For 120 years, University Hospitals Rainbow Babies & Children’s Hospital has been dedicated solely to the care of children.  As one of the most renowned pediatric medical centers and a principal referral center for Ohio and the region, UH Rainbow physicians will receive more than 200,000 patient visits annually. UH Rainbow consistently ranks among the top children’s hospitals in research funding from the National Institutes of Health. Read about our partnership here and in our blog.

The American Red Cross

Cequent Consumer Products has partnered with The American Red Cross  to organize and hold several blood drives each year. Teaming up with the Red Cross gives each employee a way to give back to the community and is a wonderful way to bring the CCP team together for a cause dedicated to saving lives for more than 50 years.


DKMS is the largest bone marrow donor center in the world. Their mission is to save lives by recruiting bone marrow donors for leukemia patients. DKMS and Cequent Brands, Reese Towpower and Highland partnered to create awareness for the non-profit organization through our NASCAR sponsorship opportunities.  You can follow our partnership successes on our NASCAR page, and our blog page.

The City of Solon, Ohio- Solon Home Days

Cequent Consumer Products continues to give back to our local community. Through the years, Cequent Consumer Products has supported the city's Home Days festival which is in part funded by the local business community. The annual event brings together fun and a sense of community to Solon for both those who work and live in the city.


Ohio Crime Prevention Association

OCPA serves as Ohio’s central clearinghouse for state and national crime prevention and community policing training and resources, and maintains a diverse membership representing law enforcement agencies, government offices, businesses, the faith community and resident groups. OCPA activities range from basic crime prevention schools to annual conferences, monthly training and timely publications.Cequent Consumer Products continues to support this organization each year with advertising.

  The Bobby Labonte Foundation
Is a non-profit organization that was started by Bobby and Donna Labonte in 2003. This organization is dedicated to providing aid for a variety of charities throughout North Carolina. The Foundation supports local families by providing food, shelter and clothing.Cequent Consumer products was a sponsor of the
2012 charity bicycle race.
  Brad Keselowski’s Checkered Flag Foundation
Was created to support those individuals who have sacrificed greatly for America, including military members, veterans, first-responders and their families, among others. Cequent Consumer Products was a 2012 sponsor of the Memorial Day Social Bike Ride & Celebrity Trike Challenge.  
Support Local Schools- Do Something 101 Program

Cequent Consumer Products teamed up to help local schools inspired by the "Do Something 101" Program. Cequent employees at the Solon office and at the distribution Center in South Bend, IN, teamed up to donate school supplies for underprivileged children at our local schools. Backpacks were purchased by the company and filled with supplies donated by Cequent employees.

Adopt a Family Program

For the past 7 years, CCP's Distribution Center team in South Bend, IN, has sponsored a charity at Christmas time. In 2010, the DC team donated over $800 of gifts, toys, clothes, and food for families with children who are patients at St. Joseph Medical Center.


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