The Leader in Auto Aftermarket Products & Accessories
 

Automotive Market Leader in Towing & Cargo Securing- Our News

Official Company Press Releases will be posted here.  Cequent Consumer Products is the leader in the automotive aftermarket with innovative products from these legendary brands:

  • Reese Towpower: The leading North American manufacturer of hitching and towing systems •Highland: The industry leader in cargo management and vehicle protection products
  • Reese Carry Power - Quality vehicle products to get your gear on the road
  • Reese Power Sports -  Products designed for the outdoor active lifestyle
  • Highland: The industry leader in cargo management and vehicle protection products
  • Fulton: Popular choice for jacks, couplers, brakes and accessories with Sharkskin™ finish for maximum corrosion resistance in saltwater environments and other demanding applications
  • ROLA: Renowned premium cargo management solutions provider
  • Bulldog: High-end manufacturer of tough and trusted Bulldog® jacks for heavy-duty trailering
  • Aqua Clear - Our premium line of wiper blades

Our Quality Cleaning Tools™ brands:
Cequent Consumer Products also manufacturers several lines of household and industrial cleaning brushes, brooms and various other cleaning products for automotive, janitorial and consumer hardware markets with its brand, Laitner Brushes.

  • Laitner 
  • Harper 

Washdrops Awarded Mr. Dad Seal of Approval
09-Jun-2014

Mr. Dad, America’s leading authority on successful fatherhood, has selected Washdrops for its ..

Cequent Consumer Products Offers Tips on Winter Car Care
15-Jan-2014

It’s not too late to winterize your car and give it the care it needs during the colder months..

Highland On the Go Vehicle Storage Solutions Offers New Years Organization Tips
14-Jan-2014

Start the New Year out right by cleaning out your car and keeping it organized. SOLON, O..

Cequent Consumer Products Celebrate the 110th Anniversary of the Invention of the Wiper Blade
01-Oct-2013

A donation is made from each purchase of AutoTex Pink wiper blades to the National Breast Cancer..

New Cleaning Tool Brands on Show in Vegas
03-May-2013

(May 2nd, 2013) - May is the National Hardware Show (http://www.nationalhardwareshow.com) in Las Veg..

Video Is An Important Tool To Promote Brands And Products Through NASCAR Team Sponsorships
31-Jan-2013

VIDEO CONTINUES TO BE AN IMPORTANT TOOL TO PROMOTE..

Reese Towpower & Brad Keselowski Racing New Changes and Trucks For 2013 Camping SeriesTeam
15-Jan-2013

REESE TOWPOWER® AND BRAD KESELOWSKI RACING REVEAL NEW CHANGES, NEW FORD TRU..

Cequent Expands Vehicle Floor Protection Category with Posh Pile
21-Dec-2012

CEQUENT EXPANDS VEHICLE FLOOR PROTECTION CATEGORY; BECOM..

Cequent Purchases Second Cleaning Tool Company Acquires U.S. Manufacturer Harper Brush Works
04-Dec-2012

CEQUENT CONSUMER PRODUCTS PURCHASES SECOND CLEANING TOOL COMPANY THIS ..

Cequent Introduces 2013 Product Catalog For Laitner Cleaning Tools Brand
03-Dec-2012

CEQUENT INTRODUCES 2013 PRODUCT CATALOG FOR LAITNER "QUALITY CLEANING TOOLS™"..

Tow More - Introducing Carbon Forged from Reese Towpower
08-Nov-2012

For immediate Release SOLON, OH (November 7, 2012) - REESE Towpower&re..

Cequent Consumer Products Wins 2012 Automotive Communications Award
02-Nov-2012

CEQUENT CONSUMER PRODUCTS AWARDED A 2012 AUTOMOTIVE COMMUNICATIONS AWARD FROM ..

Cequent Consumer Products Wins Top Auto Industry Award for Automotive Lighting Product
02-Nov-2012

CEQUENT CONSUMER PRODUCTS WINS TOP AUTO INDUSTRY AWARD FOR AUTOMOTIVE LIGHTING PRODUCT: H..

A Preview of Cequent Consumer Products 2012 AAPEX Show Exhibit
30-Oct-2012

NEW BRANDS, NEW INNOVATIONS MAKES AUTO AFTERMARKET LEADER CEQUENT CONSUMER PRODUCTS THE ..

Products and Communication Efforts Entered for Awards
29-Oct-2012

AUTO AFTERMARKET LEADER CEQUENT CONSUMER PRODUCTS ENTERED FOR SEVERA..

Reese Towpower and Partners Racing to Victory, Record Set
15-Sep-2012

REESE TOWPOWER AND PARTNERS RACE TO VICTORY IN THE #29 BRAD KESELOWSKI RACING RAM TRUCK SETTI..

New SportWing Trunk Mount Bike Rack to Debut at Interbike
27-Aug-2012

cequent consumer products to debut the NEW SportWIng™ two bike trunk moun..

Reese Towpower holds Fan Testimonial Promotion & Keselowski races the #29 Truck at Bristol
22-Aug-2012

REESE TOWPOWER HOLDS FAN TESTIMONIAL PROMOTION TO PROMOTE DRIVER BRAD KESELOWSKI ..

New driver for #29 RAM - Ryan Blaney Announced but still TBD for remaining Reese Towpower race
09-Aug-2012

Announcement from Brad Keselowski Racing: RYAN BLANEY TO DRIVE FOR BRAD KESELOWSKI RACING ..

Driver Parker Kligerman Released from Brad Keselowski Race Team
06-Aug-2012

Brad Keselowski Racing Statement Brad Keselowski Racing released this statemen..

Laitner Receives Innovation Award for Brooms and Brushes
02-Aug-2012

(http://www.cequentconsumerproducts.com) (http://www.laitner...

Brad Keselowski Racing Helps Cequent Launch New Logo for Laitner Quality Cleaning Tools brand
21-Jul-2012

BRAD KESELOWSKI RACING HELPS CEQUENT CONSUMER PRODUCTS LAUNCH ..

Cequent Consumer Products Partners with Rainbow Babies and Childrens Hospital
10-Jul-2012

CEQUENT CONSUMER PRODUCTS PARTNERS WITH UNIVERSITY HOSPITALS RAIN..

Washdrops Honored with First Annual Green Award 2012 Product of the Year
25-Jun-2012

WASHDROPS®- receives first annual“green award - 2012 product of the year&rdqu..

Cequents Highland Products Catalog Receives 2012 Excellence in Printing Award
18-Jun-2012

CEQUENT’S HIGHLAND PRODUCTS CATALOG RECEIVES 2012 EXCELLENCE IN PRINTING AWA..

WASHDROPS® Announces Name Our Frog Promotion
18-Jun-2012

WASHDROPS® wants America to “Name our Frog” New promotion awards $60..

Travel Solutions on Lifetime TV Friday June 15 & 22
15-Jun-2012

TRAVEL SOLUTIONS VEHICLE ORGANIZERS ON TOUR WITH LIFETIME TV MORNING SHOW &ldquo..

Cequent Sponsors NASCAR's Brad Keselowski’s Checkered Flag Foundation Cycling Event
28-May-2012

CEQUENT CONSUMER PRODUCTS ANNOUNCES SPONSORSHIP OF NASCAR DRIVER BRAD KESELOWSKI&rsquo..

Travel Solutions vehicle organizers debut at International Women's Show
03-May-2012

CEQUENT CONSUMER PRODUCTS JOINS LIFETIME MORNING SHOW “THE BALANCING ACT&rdquo..

AutoZone Awards Cequent Consumer Products as a Top Vendor
27-Apr-2012

LEADING AUTO PARTS RETAILER, AUTOZONE, AWARDS CEQUENT CONSUMER PRODUCTS AS A TOP VE..

Reese Towpower Hosts NASCAR Driver Autograph Events At Kansas City O'Reilly Stores
20-Apr-2012

REESE TOWPOWER HOSTS NASCAR DRIVER AUTOGRAPH EVENTS AT TWO KANSAS CITY AREA ..

NEW TransRACK from Reese Carry Power " 1 Size Fits All” Cargo Truck Rack;Tool-Less Installation
02-Apr-2012

CEQUENT CONSUMER PRODUCTS INTRODUCES TRANSRACK FROM REESE® CARRY POWER BRAND; A..

Cequent Consumer Products Announces NEW Distribution At O’Reilly Auto Parts
22-Mar-2012

AUTOMOTIVE AFTERMARKET LEADERS CEQUENT CONSUMER PRODUCTS ANNOUNCES NEW DISTRIBUTION FOR ..

Introducing Reese Power Sports Brand and Marine Tie Downs
21-Mar-2012

(http://www.cequentconsumerproducts.com/Reese-Power-Sports/Reese-Power-Sports) REESE..

Cequent Consumer Products Acquires Laitner Brush Company
28-Feb-2012

AUTOMOTIVE AFTERMARKET LEADER CEQUENT CONSUMER PRODUCTS TO TAKE OVER ..

Reese Towpower Announces 2012 NASCAR Team Sponsorship Schedule with Multi-Teams
06-Feb-2012

FOR IMMEDIATE RELEASE February 6, 2012 RETURNING NASCAR TEAM SPONSOR REES..

BRAD KESELOWSKI, REESE TOWPOWER AND COOPER STANDARD ANNOUNCE TWITTER CONTEST FOR FANS
30-Jan-2012

BRAD KESELOWSKI, REESE TOWPOWER AND COOPER STANDARD ANNOUNCE TWITTER CONTEST FOR FANS AROU..

MICHELIN OFFERS NEW Easy Grip™ COMPOSITE SNOW CHAINS TO RETAILERS
26-Jan-2012

MICHELIN OFFERS NEW Easy Grip™ COMPOSITE SNOW CHAINS TO RETAILERS NEW..

PROMOTION ANNOUNCED TO GIVE-A-WAY VEHICLE ORGANIZERS TO 32 WINNERS
20-Jan-2012

(http://www.facebook.com/Reesetowpower?sk=app_132654523519185) CEQUENT CONSUMER PR..

On-The-Go- Vehicle Organizers Featured On Two National Television Shows
13-Dec-2011

CEQUENT CONSUMER PRODUCTS TAKES ITS ON-THE-GO- VEHICLE ORGANIZERS TO N..

Top Auto Industry Journalist Endorses Washdrops - Shows Reach Thousands at Big Auto Industry Events
06-Dec-2011

WASHDROPS®- GAINS MASSIVE ATTENTION AT TWO TOP AUTOMOTIVE INDUSTRY EVENTS AND HI..

New Vehicle Organizers for 2012 gets positive reviews from the Automotive Industry at AAPEX Show
21-Nov-2011

CEQUENT CONSUMER PRODUCTS ADDS TO VEHICLE ORGANIZING PRODUCT LINE FOR 2012 RECE..

CEQUENT CONSUMER PRODUCTS SIGNS DEAL TO SPONSOR NASCAR'S BRAD KESELOWSKI RACING IN 2012
01-Nov-2011

FOR IMMEDIATE RELEASE November 2, 2011 CEQUENT CONSUMER PRODUCTS EXPANDS N..

Reese Towpower extends sponsorship with JTG Daugherty Racing for 2012
23-Oct-2011

Reese Towpower extends sponsorship with JTG Daugherty Racing; signs on for second ..

Cequent to Show “new-to-market" Products in Largest AAPEX Exhibit for the Company
11-Oct-2011

(http://www.aapexshow.com/) AUTOMOTIVE AFTERMARKET LEADER CEQUENT CONSUMER PRODUCTS TO DEB..

Reese Towpower Wireless Brake Control Echelon-RF to change towing industry
26-Sep-2011

TWO TIME AAPEX AWARD WINNING PRODUCT LEADER RETURNS TO COMPETITION WITH INDUSTRY CHAN..

InterBike Expo
25-Aug-2011

Cequent Consumer Products first year Exhibitors at The International Bicycling ExPo- d..

Last year surpassed, Cequent raises more for local school
18-Aug-2011

Cequent Consumer Products Tops last year, raises More money, and school supply donations fo..

Reese Towpower Adds Another Race
02-Aug-2011

TOWING PRODUCTS INDUSTRY LEADER ANNOUNCES ADDITION OF ANOTHER SPONSORED RACE IN THE 201..

Team gets word Jordan is Cancer Free
08-Jul-2011

For Immediate Release tEAM GETS NEWS ABOUT JORDAN JEMSEK WINNING THE RACE..

Cequent Consumer Products Named a Top Company in Cleveland, OH
19-Jun-2011

For Immediate Release Cequent Consumer Products named as 2011 Top Workplace in the..

New Website launches
14-Jun-2011

For Immediate Release Cequent Consumer Products launches new website new si..

Elaborate Display planned for Michigan Race Weekend
07-Jun-2011

Cequent Consumer Products plans elaborate product display and Fan activities for ra..

Reese Towpower & DKMS Team Up for 3 Events during Nascar All-Star Week
16-May-2011

Join Reese Towpower and DKMS for Three Life Saving Events during NASCAR Charlotte NASCAR Sprint ..

Cequent Consumer Products teams up with Ohio Technical College for NASCAR Display
25-Mar-2011

Ohio Technical College creates branded Airbrushed Auto Hood for Washdrops® Eye-ca..

Reese Towpower Award Winning Hitch Covers now in stores
21-Mar-2011

Newly Patented, Award Winning Reese® Towpower Lighted Hitch Covers & Emblems now at Auto..

Reese Towpower & Highland enter the world of NASCAR Racing
11-Mar-2011

Cequent Consumer Products brands, Reese® Towpower and Highland® are first year sponsors ..

Join us on Facebook and Twitter
09-Mar-2011

Now on Facebook and Twitter Follow Cequent Consumer Product brands: Reese Towpower and HIGHLAND on F..

Reese Towpower and Highland Partner With DKMS
04-Mar-2011

REESE TOWPOWER AND HIGHLAND PARTNER WITH DKMS TO CONTINUE REGISTERING BONE MARROW DONORS T..

Acts of kindness get big results. Sponsors and race team rally to help
24-Feb-2011

NATIONAL MEDIA COVERAGE FOR RACETEAM'S VISIT WITH 6 YEAR OLD JORDAN JEMSEK WHO IS IN NEED OF A B..

Cequent Consumer Products Donates to Help Save Lives and Raise Bone Marrow Awareness
17-Feb-2011

CEQUENT CONSUMER PRODUCTS DONATES AD SPACE ON SPONSORED RACE CAR TO HELP SAVE LIVES AND RAISE AW..

Reese Towpower Sponsors Champion Driver Bobby Labonte and JTG Racing
08-Feb-2011

Cequent Consumer Products, a TriMas company, and the Reese® Towpower and Highland® brands pr..

2010 AAPEX Show
22-Nov-2010

2010 marked another year for CCP at the AAPEX show in Las Vegas, NV. It was our goal to make sure we..

Washdrops™ Earth Day
22-Apr-2010

Cequent employees are celebrating Earth Day by inviting their friends and neighbors to try their exc..

Washdrops ™
02-Nov-2009

Washdrops™ was selected by SEMA to be in their 2009 "Making Green Cool Zone"! Come and see..

 

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LATEST CEQUENT NEWS

Washdrops Awarded Mr. Dad Seal of Approval
09-Jun-2014

Mr. Dad, America’s leading authority on successful fatherhood, has selected Washdrops for its ..

Cequent Consumer Products Offers Tips on Winter Car Care
15-Jan-2014

It’s not too late to winterize your car and give it the care it needs during the colder months..

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