The Leader in Auto Aftermarket Products & Accessories

Cequent Consumer Products Leadership Team

John Aleva, President
Mr. Aleva was appointed President of Cequent Consumer Products in October 2005.  
He joined the company as Director of integration in 2003, prior to which he worked in the Detroit Office of Deloitte Consulting LLP.   John was Manager in the Automotive consulting practice and led numerous projects in enterprise lean, product development, operations planning, manufacturing and supply chain strategies.  Prior to January 2000, John held various positions of increased responsibility within Tier 1 and Automotive OEM manufacturers. 

John holds an MBA and an MSCE from the University of Michigan and a BSEE from Michigan Technological University.

Francis Bernart, Vice President – Marketing and Product Development
Mr. Bernart leads Cequent’s strategic go-to-market marketing and business development initiatives.The Marketing and Product Development group lead and grow the industry’s Towing, Trailering, Cargo Securing and Cargo Management products and brands. For over 30 years, Francis has held a broad range of marketing and engineering positions in consumer products and automotive companies. Francis has a Bachelor of Science degree in Mechanical Engineering from the University of Akron and an MBA from Weatherhead School of Management, Case Western Reserve University in Cleveland, OH.

Abe Newman, Vice President of Sales
In this position , Mr. Newman leads the development and growth of the division’s sales team in all channels of distribution.  Responsibilities include management of the aftermarket sales team, developing and managing sales budgets, sales forecasting and P&L responsibility.
Abe joined Cequent in 1997 and has held several sales positions within the Cequent organization.  Before being promoted to Vice President of Sales in 2010, he held the position of Director of Sales.  Abe possess over 28 years’ experience in the Automotive Aftermarket industry and has a Bachelor of Science degree in Business Management from St. Johns University in N.Y
Vicki Swearingen- Customer Service Manager
Ms. Swearingen manages the Customer Service Department and the customer service representatives. In this role, Vicki oversees: order entry, customer calls, pricing entry for all accounts, management of customer files, and web orders.  Vicki joined the Highland team in 1980 working part time as Secretary to the Vice President; was promoted in 1991 as Administrative Manager and Assistant to the President, Vice President and all Sales Directors.  In 2005, Vicki was promoted to Customer Service Manager, and reports to Mark Moore, Vice President of Sales.
Vicki has seen Cequent Consumer Products grow during her 31 year career with the company and looks forward to even more growth in the future.
Ron Dill - Distribution Center Manager, South Bend, IN
Mr. Dill manages the day to day activities of the Distribution Center, located in South Bend, Indiana, the company’s full-service, high-volume facility that stocks nearly 4,000 items and processes over 500 orders daily for all Cequent Consumer Products customers.
Under Ron’s leadership, the distribution Center has adopted a continuous improvement culture to run the facility with optimum efficiency.   Ron joined the Cequent Consumer Products team in 2004 in his current position.  He has over 25 years of distribution and transportation management experience.
Ron has a Bachelor’s degree in Business Administration and Finance from Otterbein College and holds a certificate of completion in the Executive Management program at the University of Notre Dame’s Mendoza College of Business.

Enewsletter Signup
Facebook Promos


Washdrops Awarded Mr. Dad Seal of Approval

Mr. Dad, America’s leading authority on successful fatherhood, has selected Washdrops for its ..

Cequent Consumer Products Offers Tips on Winter Car Care

It’s not too late to winterize your car and give it the care it needs during the colder months..

©2016 Cequent Consumer Products, Inc. All Rights Reserved.