The Leader in Auto Aftermarket Products & Accessories
 

Privacy Policy and Cequent website information

The following is a description of how we collect, store, and use the personal information you provide us through any of the websites operated by Cequent.  We encourage you to read this Privacy Policy before you submit any personal information on this website. For a complete description of our online privacy practices, please review the following details.

What does this Privacy Policy apply to?
Our Website and Information Collected Online
The privacy practices set forth in this Privacy Policy pertain only to the on-line collection of information through the Cequent Websites, but do not apply to information that may be collected by Cequent off-line.

Websites Not Covered by this Privacy Policy
This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link, including websites that are operated by our parent or affiliate companies or that are not otherwise a part of the Cequent family of websites (collectively, “third party sites”).

We encourage you to read the privacy policy of the third party sites to which you link before you submit any personal information to that site. We are not responsible, and disclaim any liability for the independent practices or content of any third party site.

Special Note to Non-U.S. Visitors
This Privacy Policy is intended to meet the laws and requirements of the United States, which may not necessarily be consistent with the laws and regulations of your home country. Any information that you provide to Cequent will be treated in accordance with this Privacy Policy.

Your Acceptance / Changes to this Privacy Policy
By using the Cequent Website, you are accepting the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use this Website. We reserve the right to make changes to this Privacy Policy. Any changes will be posted in this Privacy Policy and material changes will generally apply only to activities and information collected on a going forward basis. We encourage you to review this Privacy Policy whenever you come back to this Site to make sure you are aware of any changes and how your information may be used. Your continued use of this Website signifies your acceptance of these changes.

What types of information do we collect?
To simply browse our Website, we do not ask you to provide any information. However, if you wish to participate in some of the features and services, we may ask you to provide certain personal and/or demographic information. Personal information (as used in this Privacy Policy) refers to any information that can be used to personally identify you or contact you online or offline. This may include, for example, your name, postal address, e-mail address, phone number (“personally identifiable information”) as well as other non-personally identifiable information or demographic information such as your date of birth, age, gender, habits or preferences when such information is tied to your personally identifiable information (collectively, “personal information”).

Personal information is only collected with your knowledge (i.e., if you voluntarily provide it to us through one of the many online forms available on the Cequent Website) and will usually take the form of:

Registration or sign-up
Sign up for a newsletter that is specific to an event, product, or website and that is not included under general website registration;
Sweepstakes, contests, or other promotions;
Surveys and polls;
Message boards and other interactive activities;
Purchasing a Cequent product through our online shopping system;
E-cards, tell-a-friend, or other one-time use features;
Feedback, questions, or comments through one of our Contact or “Ask the Expert” forms;
Information submitted in a business capacity (e.g., resumes, media requests, etc.);
Any other request that requires the submission of personal information (e.g., Consumer Panel, Product Request, “Where to Buy,” etc.)
Note: depending on the Cequent site that you are visiting, some or many of the activities listed above may not be available.

The types and amount of information collected for the features listed above will vary depending on the activity. The requested personal information may include: first and last name, email address, home address (including city and state), telephone number (work or home), and (for those purchasing products online) credit card information. For some activities, you may be asked to create a username and/or password and/or to provide additional, demographic information, including: (i) your age or date of birth, (ii) gender, (iii) frequency of use, purchase, and consumption of certain Cequent products and/or other similar products, (iv) facts about your business, and/or, (v) other information relevant to the Cequent product you’ve purchased or the specific Site which you are visiting.
If demographic information is collected for an activity that also requires personal information, we may combine the demographic information with your personal information. Combining data allows us to customize the notices we send you and the content we provide you according to your interests and preferences

How do we use the information we collect?
Generally, all information collected is used for the purpose for which the information was collected or as otherwise identified at the point of collection or in this Privacy Policy. For example, if you sign up or register on a Cequent Website (“general website registration”), the information you provide is used to offer you the benefits and privileges that typically come along with registration. This may include access to and use of exclusive or personalized content or activities on the Cequent Websites (e.g., message boards, upload features, personalized recipe boxes, etc.), participation in special events and promotions (contests, sweepstakes, coupons, etc.), and the ability to receive the communications or marketing material you select at the time of registration or that automatically come with your registration. Similarly, if you contact us via an online contact form or through one of our Ask the Expert features, your information is used to respond to your inquiry or comment, and in some instances, post the answers to your question in anonymous form on the relevant Website. And, of course, any credit card information you provide us is used to fulfill and process your online purchases.

When registering or providing information on our Sites, you may also be given the option (through a check box or otherwise) to have your information used for an activity or service different from the primary activity or service that you are requesting. For example, if you are signing up for a contest or other promotion, you may also be able to sign up for newsletters or alerts from the Site hosting the promotion or from other Cequent Sites or products. If you choose to receive these additional services, Cequent will use your information to provide them to you.

Newsletters and Email
If you provide us your email address and/or mailing address (whether as part of our general website registration or for a specific newsletter or communication), the contact information you provide will be used to send you the specific newsletter, communication, or literature requested. In addition, you may receive communications introducing you to other Cequent brands or Websites. These materials may come in the form of regular mail or email, depending on the Site you register on and the information you provide during registration.

We may also use your email address to send you transactional or administrative communications (e.g., confirmation email when you purchase a product online or when you sign up for, or unsubscribe from, a specific registration or activity), as well as certain service-related announcements (e.g., notices about updates to our Privacy Policy, discontinued features or programs on our Websites, changes to our online services or technical support policies, or other related changes). Collectively, these types of communications are referred to in this Privacy Policy as “Administrative Communications.”

Sweepstakes, Contests, and Promotions
To enter an online sweepstakes, contest, or other promotion (collectively, “Promotions”), you may be required to first register on a Cequent Website. The information collected as part of a Promotion is used to determine your eligibility, notify you whether you are a winner, and/or fulfill and deliver prizes. If you are a winner, certain information about you (such as your name and picture) may get posted to the Website.

For more information about Cequent Promotions, please see the official rules or details posted with the specific Promotion.
Message boards and other interactive features
We may provide interactive features that allow you to post or publish messages, stories or pictures on our Websites. Although we strive to protect those who use and participate in these activities, we encourage you to be wary of giving out personal information or images about yourself in public areas such as on a message board or other online community-type feature. Such information can be collected and used by people you don't know. As such, we cannot guarantee the security and privacy of, and are not responsible for, any information you post in these areas. Your use of these features is at your own risk.

Please note that if we choose to post a picture or message that you provide us through one of these features, we may post, along with the picture or message, certain non-personal information about you, such as your username, first name, first initial of your last name, and/or city and state of residence.

Purchasing Cequent products online
Cequent Consumer Products does not sell our products direct to the end consumer and our website does not contain an online store. Cequent may provide links to unaffiliated third party sites that sell Cequent products.
If the online store you are visiting is operated by an unaffiliated third party, we may provide you a direct link to the third party store for your convenience. Please note, however, that these sites are not operated by Cequent and are not covered by this Privacy Policy. We are selective in who we choose to partner with to sell Cequent products online and we will strive to work with online retailers who (like ourselves) use industry-standard encryption when collecting and processing orders through their websites. This helps prevent unauthorized electronic access to sensitive financial information, such as your credit card number. We encourage you to read the privacy policy of the online store you are visiting before sharing any personal information such as your credit card number.

 

E-cards, tell-a-friend, and other one-time use features
Personal information requested for an e-card, tell-a-friend or other referral feature, or other one-time use features (typically, names and email addresses) is used on a one-time basis (e.g., to send the communication) and is not further retained by Cequent. If these kinds of features are made available to children under 13, they may be designed so that prior parental consent is not required.

Business-related information
Please be advised that in some areas of our Websites, you may be able to submit information about yourself or the company you represent in a business capacity. These areas may include a career section where you can submit a resume or job application online or a section or contact form to handle media requests. Although any personal information gathered in this context is used exclusively for its intended purpose (e.g., a resume will be used for the job application process only), such information is not otherwise subject to the terms of this Privacy Policy.
What happens if you refuse to provide your personal information?
If you choose not to submit any personal information when requested, you may not be able to participate in certain activities and personalized features on our Websites and may limit the services and special offers we can provide you. For example, if you refuse to share your email address, you will not be able to receive any of our newsletters or otherwise register on our Websites. If you refuse to provide your credit card number, you will not be able to purchase products. However, to simply browse our Websites and learn more about our products, you do not need to give us any personal information.

Do we use cookies, track IP addresses, or use other passive means to collect information?
Cookies
We use cookies to improve the use and functionality of our Websites. A "cookie" is a small file or record-keeping device that websites often store on a user's computer. Storage of cookies on your system provides an easy and convenient way for us to personalize or enhance your experience on our Websites and to make your next visit more enjoyable.

IP Addresses
We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Sites to certain users, and, (iv) better understand how our Sites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.

Log Files
We (or a vendor on our behalf) may collect information in the form of logs - files that record website activity and gather statistics about web users' browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our Site, and which pages they've viewed on our site and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user.

Web Beacons
We may use web beacons (or clear GIFs) on our Websites or include them in the e-mail messages we send you. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the IP Address section directly above, as well as information about how a user responds to an email campaign from Cequent (e.g., the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including but not limited to, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.

Who is collecting your personal information and is it shared with anyone?
The information that you disclose on the Cequent Websites is collected by Cequent or by a vendor acting on its behalf; and is used in accordance with the practices set forth above.  The following provides more specific information about how and to whom we may disclose your information.

Agents and Contractors
We may use outside companies, agents, or contractors (“vendors”) to provide support for the internal operations of our Websites and to assist us with administering the Cequent online shopping system or the various programs and promotions available on our Sites. In the course of doing so, these vendors may come into contact with your personal information. However, we only give them access to (or allow them to collect on our behalf) the information they need in order to perform the specific tasks they’ve been hired to do. They have also agreed to protect the confidentiality and security of this information.

Partners and Joint Promotions
From time to time, we may run a joint or co-sponsored program or promotion on our Websites with another company, organization, or other reputable third party; and, as part of this event, collect and process personal information. If your personal information is being collected by (or is shared with) a company other than Cequent as part of such promotion, we will let you know this at the time your information is collected. Periodically, we may run a promotion on our Site that features the products or services of another company and will give you the opportunity to opt in to receive information directly from that third party company

When doing any promotion involving another company, we may provide a separate link to that company's privacy policy and we encourage you to read it before you share any personal information, as we cannot guarantee they adhere to the same privacy practices. If you do not want your information to be collected by or shared with a company other than Cequent, you can always choose not to opt in or participate in these events at the time the information is collected/requested.

Your California Privacy Rights
If you are a California resident, you may have the right to request and receive certain information about our disclosure of personal information to third parties for their direct marketing purposes, and your choices with respect to such disclosures. However, our policy is not to share your personal information with third parties unless you first opt-in to such disclosure or are first given the opportunity to opt-out. This practice is disclosed in the preceding sections of this Privacy Policy. If you still wish to learn more about our compliance with this requirement, you may contact us using the contact information provided below.

Legal and Business Transfers
We may also disclose personally identifiable information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Cequent, its customers, or the public.

In the event of a merger or acquisition of all or part of or Cequent by another company, or in the event that Cequent were to sell or dispose of all or a part of the Cequent business, the acquirer would have access to the information maintained by that Cequent business, which could include personal information, subject to applicable law. Similarly, personal information may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law.

How can you ask a question? (Contact Information)
If you have any questions or comments regarding this Privacy Policy or our information collection practices, please visit our contact us page


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