Our Website and Information Collected Online
Special Note to Non-U.S. Visitors
What types of information do we collect?
Personal information is only collected with your knowledge (i.e., if you voluntarily provide it to us through one of the many online forms available on the Cequent Website) and will usually take the form of:
Registration or sign-up
Sign up for a newsletter that is specific to an event, product, or website and that is not included under general website registration;
Sweepstakes, contests, or other promotions;
Surveys and polls;
Message boards and other interactive activities;
Purchasing a Cequent product through our online shopping system;
E-cards, tell-a-friend, or other one-time use features;
Feedback, questions, or comments through one of our Contact or “Ask the Expert” forms;
Information submitted in a business capacity (e.g., resumes, media requests, etc.);
Any other request that requires the submission of personal information (e.g., Consumer Panel, Product Request, “Where to Buy,” etc.)
Note: depending on the Cequent site that you are visiting, some or many of the activities listed above may not be available.
The types and amount of information collected for the features listed above will vary depending on the activity. The requested personal information may include: first and last name, email address, home address (including city and state), telephone number (work or home), and (for those purchasing products online) credit card information. For some activities, you may be asked to create a username and/or password and/or to provide additional, demographic information, including: (i) your age or date of birth, (ii) gender, (iii) frequency of use, purchase, and consumption of certain Cequent products and/or other similar products, (iv) facts about your business, and/or, (v) other information relevant to the Cequent product you’ve purchased or the specific Site which you are visiting.
If demographic information is collected for an activity that also requires personal information, we may combine the demographic information with your personal information. Combining data allows us to customize the notices we send you and the content we provide you according to your interests and preferences
How do we use the information we collect?
When registering or providing information on our Sites, you may also be given the option (through a check box or otherwise) to have your information used for an activity or service different from the primary activity or service that you are requesting. For example, if you are signing up for a contest or other promotion, you may also be able to sign up for newsletters or alerts from the Site hosting the promotion or from other Cequent Sites or products. If you choose to receive these additional services, Cequent will use your information to provide them to you.
Newsletters and Email
If you provide us your email address and/or mailing address (whether as part of our general website registration or for a specific newsletter or communication), the contact information you provide will be used to send you the specific newsletter, communication, or literature requested. In addition, you may receive communications introducing you to other Cequent brands or Websites. These materials may come in the form of regular mail or email, depending on the Site you register on and the information you provide during registration.
Sweepstakes, Contests, and Promotions
To enter an online sweepstakes, contest, or other promotion (collectively, “Promotions”), you may be required to first register on a Cequent Website. The information collected as part of a Promotion is used to determine your eligibility, notify you whether you are a winner, and/or fulfill and deliver prizes. If you are a winner, certain information about you (such as your name and picture) may get posted to the Website.
For more information about Cequent Promotions, please see the official rules or details posted with the specific Promotion.
Message boards and other interactive features
We may provide interactive features that allow you to post or publish messages, stories or pictures on our Websites. Although we strive to protect those who use and participate in these activities, we encourage you to be wary of giving out personal information or images about yourself in public areas such as on a message board or other online community-type feature. Such information can be collected and used by people you don't know. As such, we cannot guarantee the security and privacy of, and are not responsible for, any information you post in these areas. Your use of these features is at your own risk.
Please note that if we choose to post a picture or message that you provide us through one of these features, we may post, along with the picture or message, certain non-personal information about you, such as your username, first name, first initial of your last name, and/or city and state of residence.
Purchasing Cequent products online
Cequent Consumer Products does not sell our products direct to the end consumer and our website does not contain an online store. Cequent may provide links to unaffiliated third party sites that sell Cequent products.
E-cards, tell-a-friend, and other one-time use features
Personal information requested for an e-card, tell-a-friend or other referral feature, or other one-time use features (typically, names and email addresses) is used on a one-time basis (e.g., to send the communication) and is not further retained by Cequent. If these kinds of features are made available to children under 13, they may be designed so that prior parental consent is not required.
What happens if you refuse to provide your personal information?
If you choose not to submit any personal information when requested, you may not be able to participate in certain activities and personalized features on our Websites and may limit the services and special offers we can provide you. For example, if you refuse to share your email address, you will not be able to receive any of our newsletters or otherwise register on our Websites. If you refuse to provide your credit card number, you will not be able to purchase products. However, to simply browse our Websites and learn more about our products, you do not need to give us any personal information.
We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Sites to certain users, and, (iv) better understand how our Sites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.
We (or a vendor on our behalf) may collect information in the form of logs - files that record website activity and gather statistics about web users' browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our Site, and which pages they've viewed on our site and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user.
We may use web beacons (or clear GIFs) on our Websites or include them in the e-mail messages we send you. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the IP Address section directly above, as well as information about how a user responds to an email campaign from Cequent (e.g., the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including but not limited to, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.
Who is collecting your personal information and is it shared with anyone?
The information that you disclose on the Cequent Websites is collected by Cequent or by a vendor acting on its behalf; and is used in accordance with the practices set forth above. The following provides more specific information about how and to whom we may disclose your information.
Agents and Contractors
We may use outside companies, agents, or contractors (“vendors”) to provide support for the internal operations of our Websites and to assist us with administering the Cequent online shopping system or the various programs and promotions available on our Sites. In the course of doing so, these vendors may come into contact with your personal information. However, we only give them access to (or allow them to collect on our behalf) the information they need in order to perform the specific tasks they’ve been hired to do. They have also agreed to protect the confidentiality and security of this information.
Partners and Joint Promotions
From time to time, we may run a joint or co-sponsored program or promotion on our Websites with another company, organization, or other reputable third party; and, as part of this event, collect and process personal information. If your personal information is being collected by (or is shared with) a company other than Cequent as part of such promotion, we will let you know this at the time your information is collected. Periodically, we may run a promotion on our Site that features the products or services of another company and will give you the opportunity to opt in to receive information directly from that third party company
Your California Privacy Rights
Legal and Business Transfers
We may also disclose personally identifiable information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Cequent, its customers, or the public.
In the event of a merger or acquisition of all or part of or Cequent by another company, or in the event that Cequent were to sell or dispose of all or a part of the Cequent business, the acquirer would have access to the information maintained by that Cequent business, which could include personal information, subject to applicable law. Similarly, personal information may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law.
How can you ask a question? (Contact Information)
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